Selling reinforced steel for use in all sorts of construction jobs is a highly competitive thing to do. The Marketing Team at ARC needed a way to both encourage their customers (builders, fencing specialists, landscape gardeners) to not only purchase their steel requirements from ARC, but to establish a longer term frequency of purchase and engagement with the ARC brand.



RDI Marketing has an extensive understanding of business to business marketing. To that end, we acknowledge that it’s essentially about relationships. Relationships between the customer and the ARC sales representative. ARC enjoyed a strong brand awareness and already scored highly in research surrounding the service they provide. The primary concern of many ARC customers was the longevity of their own business and how they would look to generate sustainable growth of their own.



ARC Advantage was created with a view of providing ARC customers with an “unfair advantage” in the marketplace. How? We developed a program focussed around business growth containing 4 key components: Rewards, Special Offers, Connections and Resources & Tools. With some comprehensive database modelling, RDI Marketing was able to create a business benefits program tailored to the individual circumstances of each customer. At the same time providing customers with access to business tools to help them generate growth. Check out for more details

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