For over 8 years, Cleanstar has formed a strong reputation as a leading brand in parts and accessories for the professional cleaning services market. The next step in the evolution of Cleanstar was the gradual move into cleaning equipment to enable them to provide customers with a complete product and parts solution.
RDI Creative was brought in to assist in developing a creative branding structure that would help drive the business growth through new product extensions.
Cleaning professionals require clear and simple branding solutions to ensure they can quickly understand the product they are looking to purchase. At the same time, we needed to ensure the Cleanstar brand continued to grow as the business embarked down a product extension pathway.
RDI Creative re-developed the Cleanstar brand. Established a revised positioning and created an entire packaging and brand structure to help it continue to grow across the market